We can help you identify your brand. Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. The former corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers’ minds:
- Chooses its name
- Designs its logo
- Uses colors, shapes, and other visual elements in its products and promotions
- Crafts the language in its advertisements
- Trains employees to interact with customers
At the same time, it is possible to craft a positive brand identity that fails to translate into a positive brand image. Some pitfalls are well known, and attempts by legacy brands to appeal to a new generation or demographic are especially treacherous.